Squeaky Group Video Plan

Objective

Present a positive and exciting opportunity to journey into a self managed cleaning business franchise with great support, software and marketing guidance to build a business. Present the work/life balance wins, opportunity that exists and why Squeaky Group offer the best new franchise opportunity there is right now. 

Questions

Foundational Questions about Squeaky Group

  1. Can you tell us a bit about Squeaky Group's mission and what inspired you to start this business? A: “The Squeaky Group’s mission was inspired by…..”

  2. What do you think makes Squeaky Group stand out in the cleaning industry? A: “The Squeaky Group’s stands out because…..”

  3. What key benefits does Squeaky Group offer to franchisees that make it unique? A: “We are unique because we offer…..”

Questions on Support and Growth Opportunities

  1. What kind of support can a new franchisee expect from Squeaky Group? A:We offer lot’s of support via…..”

  2. How does Squeaky Group help franchisees grow and scale their business over time? A:“Squeaky Group helps scale business through…”

  3. Can you share more about the marketing guidance and resources Squeaky Group offers its franchisees? A:“Squeaky Group’s knowledge of effective marketing will help…”

  4. What kind of software and technology do you provide to help franchisees run their business efficiently? A:“Squeaky Group uses XXXX to help manage the business…”

  5. How does Squeaky Group ensure that franchisees don’t feel alone in their journey? A:“You’ll never feel alone as Squeaky Group is we’re every step

Work-Life Balance and Lifestyle Impact

  1. For those considering a career shift, what kind of work-life balance can franchisees expect? A:“We started this business to take back control of our time and opportunities, and we want to enable you to do the same”

  2. What is the typical day like for a franchisee with Squeaky Group? A:“A typical day as a Squeaky Group Franchisee is….”

  3. How does running a Squeaky Group franchise help individuals achieve personal and professional goals? A:“You’ll grow a professional and personally because…”

  4. Can you share a story or example of a franchisee who has achieved a better lifestyle and work-life balance through Squeaky Group? A: Napoleon’ story.

Financial and Professional Growth

  1. How financially rewarding can running a Squeaky Group franchise be for someone with dedication and ambition? A:“We project each region has capacity to turn over £XXXX with net profits at x%.

  2. What would you say to people who may have little experience in business or cleaning but want a change? A:“If you want a change, here’s 3 reasons why you should take this opportunity with Squeaky Group”

  3. What financial or career goals have you been able to achieve through Squeaky Group that might have been harder otherwise? A: Napoleon:“If it were not for being part of Squeaky Group….”

Community and Brand Reputation

  1. How does Squeaky Group maintain a positive reputation and trust with clients and communities? A:“We build a great client relationship through….”

  2. What would you say about the community of franchisees within Squeaky Group? Is it a supportive network? A:“The Squeaky Group community is just beginning and we want to invite you to be part of this supportive network…”

Personal Testimonials and Future Vision

  1. What has been the most rewarding part of your journey with Squeaky Group? A: Napoleon “ Squeaky Group has been so rewarding as it has… ”

  2. What is your vision for the future of Squeaky Group, and why should someone considering a franchise invest now? A: “ We’re building a franchise that will…”

Shooting:

  • Gear: Sony A7iv at 50mm. Potential to use 28 and 35 for wider angle framing.

  • No direct to camera, side and top lit utilising back light.

  • Different location for each interview for contrast breadth.

  • B-roll - Steph/Maddie B-roll:

    • Professional interacting: phone call, website checking, paper work completing, looking at software, white boards etc.

    • Personal informal interaction - with kids, walking, having a drink (non alcoholic), watching kids play sport etc.

  • B-roll Napoleon

    • Professional - cleaning, setting up a rota, guiding staff etc

    • Personal - elements which represent own time

Timings:

30-45 minute setup

1.5 hours for interviews

2-3 hours for b-roll

10-15 hours for edit