BRAND CONCEPTS

For Everyone Everywhere
7 April 2024

Hi Alex,

I’ve pulled together a few VERY early concepts to share.

All are shared in black and white and in some cases some early colour palette ideas. In some cases I’ve shared a mood board I started to develop.

Having heard your constructive feedback in the YBA process, I didn’t want to present a final concept but instead give some ideas for feedback and then ideally we would be to hone one or two down after my holiday next week. 

In terms of schedule branding needs to be done the week I return and we will create any print elements for the conference and get that sent off, and then do the website. That can be worked on whilst other elements are with a printer. 

  1. RETRO FUN

Leaning on the idea that this is to encourage everyone to be able to share Jesus and create more Jesus following communities and I got thinking about the friendlies of emoji’s - probably the wave. Faceless, welcoming and positive.

I then got thinking about styles and thought about the easy going nature of retro character design and came up with this idea.

One thing I really like is there is nothing else I know within the Church in the UK that will be utilising a brand like this.

It would be really friendly, accessible, atheistically clean and fun. It would stand out from the crowd and be memorable.

Mood board

2. HAND WORLD

This concept would be build around the hands woven together representing everyone, and then in a circle to represent the world - everywhere. It’s central, solid and highlights many people as well as a sense of partnership. 

Development of this concept would be draw on African bold solid colours and blends.

Mood Board

3. FACING ‘E’S’

This approach is structural and simple, think Scandinavian simplicity.

I’d suggest clean Iines and space to allow strong photography and copy to breathe. Purposely not as warm, this is more raw design beauty and simply leveraging fonts to tell the stories in a clean way.

This would allow for a really solid foundation for very individually strong projects like Candy Cane and Seedpaper to stand strong. 

Mood board

4. fISH PEOPLE

I wanted to do something a little more overtly Christian in the icons.

Here we’ve taken the sign of the fish at an angle with a dot to represent people. We’ve used scripted fonts to make it feel organic and handmade.

There’s also further ideas where we would adapt the fish to be the ‘E’ of the start of the lines.

5. GRADIENT ICONS

This app like icons have people people shapes to create the ‘E E’.

We can use this approach to create a dynamic brand leveraging gradients and playing with the app icon themes  - using an adaptation of the share icon in respect of evangelism and the World Wide Web icon for everyone. 

6. PEOPLE WHEEL

This concept is based around the symbols of people to create a momentum like wheel - broad for everyone and going everywhere.

7. BOLD TUNNEL

This idea is simply use the phrase in bold ways, after all Jesus is something we can be bold about!

The broader icon reflects the message permeating across multiple areas and I would suggest creating poster like brand with bold statements and challenges to get us thinking. 

Mood board