Happy Halloween Project

Website, Brand and Media Proposal

Hi Beth,

Thank you for sharing the initial scope for the Happy Halloween Project.

This is an exciting opportunity to create a welcoming, city-facing campaign that helps families take a more positive, inclusive and hope-filled approach to Halloween. The project can offer practical ways to celebrate while gently communicating the Christian belief that light, hope and love are more powerful than darkness.

I’ve outlined a minimum viable project, followed by an ideal-world package incorporating three purpose-made films.

Minimum viable project

Brand development

I will create a distinctive visual identity for Happy Halloween that feels positive, welcoming and family-friendly, providing a consistent foundation for the website, printed materials and campaign communications.

This will include:

  • Creative direction and visual positioning

  • Logo or campaign wordmark

  • Colour palette and typography

  • Supporting visual style and graphic elements

  • Core brand assets for print and digital use

  • One reasonable round of amendments

Investment: £600

Happy Halloween website

I will design and build a standalone, mobile-responsive website using the new identity and working alongside the printed campaign materials.

The website will include:

  • Campaign landing page and introductory messaging

  • An accessible explanation of the Christian heart behind the project

  • Light Parties map

  • “How to Get Involved” content

  • Positive Halloween ideas and practical tips

  • Window-display guidance

  • Integration of the existing Streets of Light video

  • Links to Streets of Light and God Loves Sheffield

  • Resources page for supplied children’s and faith resources

  • Basic search-engine setup

  • Mobile and desktop testing

  • Final amendments and launch support

Website elementInvestmentWebsite planning and content structure£200Website design and build£1,200Proxi mapping setup and integration£900Website total£2,300

Proxi mapping

The Proxi setup will provide an interactive way for visitors to find participating Light Parties.

The allocated investment allows for:

  • Reviewing and configuring the existing Proxi account

  • Establishing the map structure and visual presentation

  • Creating a straightforward process for adding locations

  • Integrating the map into the website

  • Testing the visitor experience across mobile and desktop

  • Exploring the potential for wider UK mapping

  • Investigating Streets of Light trails or scavenger-hunt functionality

Any additional Proxi subscription fees are not included. More advanced functionality identified during setup would be discussed before further work begins.

Minimum viable investment

DeliverableInvestmentHappy Halloween brand development£600Website planning and content structure£200Website design and build£1,200Proxi mapping setup and integration£900Total minimum viable investment£2,900

Ideal-world project

The ideal-world package includes the complete brand, website and mapping project alongside three freshly produced campaign films.

Happy Halloween introduction film

A high-quality central campaign film introducing Happy Halloween, explaining its purpose and capturing the vision for a positive, hope-filled celebration.

Investment: £1,500

Window-decoration film

A practical and engaging film showing families how to create a positive window display, produced specifically for the Happy Halloween campaign.

Investment: £900

Gospel-message film

A short, accessible film communicating the gospel message being shared through schools, Light Parties and other campaign activities.

Investment: £900

Ideal-world investment

DeliverableInvestmentBrand development£600Website planning and content structure£200Website design and build£1,200Proxi mapping setup and integration£900Introduction film£1,500Window-decoration film£900Gospel-message film£900Total ideal-world investment£6,200

Additional Hallow content

Church-facing equipping films and launch coverage are not included within this proposal.

There may be value in separately producing content such as:

  • Matt Gavins sharing the thinking behind Truth and Treat bags

  • Stories of people connecting with church through Light Parties

  • Practical guidance for participating churches

  • Testimonies from people who now attend or volunteer

I recommend scoping this separately with Giles and Mike once the required films, contributors and launch format have been confirmed.

Assumptions

This proposal assumes that:

  • Written content and resource links will be supplied by the project team.

  • Suitable contributors and locations will be organised collaboratively.

  • Filming will take place within Sheffield.

  • Each film includes one principal version and one reasonable round of amendments.

  • Hosting, domain registration, Proxi subscriptions, paid assets, travel outside Sheffield and third-party licensing are not included.

  • Substantial additions to the agreed scope will be quoted separately.

Next steps

Once the preferred package has been confirmed, we can agree the launch schedule, begin the branding process and establish the requirements for the website and Proxi map. Any selected films can then be developed alongside the wider campaign.

Thanks again for inviting me to consider this. I’d love to help create a campaign that feels generous, joyful and genuinely useful to families, while clearly communicating the hope at its heart.

Ben Elliott
BE Creative Team